While working at Eat I had the pleasure to work on Electronic Arts music department branding. The goal of this project was to empower the team behind some of the worldwide biggest games' soundtracks through a strong brand. And the big challenge here was how to make it simple enough to align with EA guidelines, yet as broad as it could work with every segment of their audience — from hardcore to classical music listeners.

After a lot of sketching, the solution I’ve found was to create a mutable symbol that can just stay delicate, subtle and sober, but is also able to expand, vibrate and shout-out-loud as, well… music itself!

While working at Eat I had the pleasure to work on Electronic Arts music department branding. The goal of this project was to empower the team behind some of the worldwide biggest games' soundtracks through a strong brand. And the big challenge here was how to make it simple enough to align with EA guidelines, yet as broad as it could work with every segment of their audience — from hardcore to classical music listeners.

After a lot of sketching, the solution I’ve found was to create a mutable symbol that can just stay delicate, subtle and sober, but is also able to expand, vibrate and shout-out-loud as, well… music itself!

logo versions

To make sure it would match every possible case and stay consistent, we’ve tested it on all kinds of applications. From an eventual special release of a game soundtrack to stationery materials. From billboards to Spotify playlists. From The Weeknd to philharmonic orchestras. Here are some shots of it.

To make sure it would match every possible case and stay consistent, we’ve tested it on all kinds of applications. From an eventual special release of a game soundtrack to stationery materials. From billboards to Spotify playlists. From The Weeknd to philharmonic orchestras. Here are some shots of it.

To make sure it would match every possible case and stay consistent, we’ve tested it on all kinds of applications. From an eventual special release of a game soundtrack to stationery materials. From billboards to Spotify playlists. From The Weeknd to philharmonic orchestras. Here are some shots of it.

bilboard
vinyl1
cd box
bus-stop
3
mood
vinyl2
cover_ea-music

Cases

Red Bull AmaphikoIllustration / Graphic Design

Rihanna + TechstyleBranding / Graphic Design / Art Direction

Red Bull CupsIllustration / Graphic Design

Rodrigo KemmerichBranding / Graphic Design

EA MusicBranding / Graphic Design / Art Direction

Sparrow & SageBranding / Graphic Design

VitalBranding / Graphic Design / Illustration / UI

UPROXXBranding / Graphic Design / Art Direction