Client HIGROUND
Agency EAT
Graphic Designer Gustavo Bouyrié
Creative Director Matheus Trevisan
Project Manager Luisa Samuel
Year 2019

In preparation for the launch of their first permanent location, E-Coliseum was looking for a rebrand. They wanted the new identity to be a blend of hypegeek culture and gaming, capable of fostering community and representing a lifestyle. The visual concept designed is a contemporary interpretation of the 2000s aesthetic, crafted upon the meaning the new name carries into this universe – a tactical advantage, a leg up on the competition. On the client’s words "Higround is a holy place. It’s gamer paradise."

hg-mood2
hg-bag-1
hg-youtube
hg-posters
hg-cards
hg- instagram
hg-drops
hg-cap
hg-bag-2

Selected Projects

HigroundBranding / Graphic Design

Sparrow & SageBranding / Graphic Design

UPROXXBranding / Graphic Design

Fluid by FentyBranding / Graphic Design / Art Direction

VitalBranding / Graphic Design

EA MusicBranding / Graphic Design

Red Bull AmaphikoIllustration / Graphic Design