Client HIGROUND
Agency EAT
Graphic Designer Gustavo Bouyrié
Creative Director Matheus Trevisan
Project Manager Luisa Samuel
Year 2019

In preparation for the launch of their first permanent location, E-Coliseum was looking for a rebrand. They wanted the new identity to be a blend of hypegeek culture and gaming, capable of fostering community and representing a lifestyle. The visual concept designed is a contemporary interpretation of the 2000s aesthetic, crafted upon the meaning the new name carries into this universe – a tactical advantage, a leg up on the competition. On the client’s words "Higround is a holy place. It’s gamer paradise."