Supporting Growth Through Visual and Emotional Language

The continuous launch of new ads is critical to fuel user acquisition and retention across dynamic global markets, sustaining Monopoly GO!’s momentum and expanding its reach. These performance marketing campaigns aim to turn strategic insights and audience learnings into powerful visual narratives, highlighting the core gameplay and features while setting the brand’s identity and tone.

Gustavo collaborates closely with Creative Directors and motion leads to translate product marketing strategy briefs into campaign ideas, refine narratives, and guide concepts into production. He leads the full static production pipeline, coordinating artists, briefing and reviewing copywriters, and ensuring quality standards are met across all deliverables.

Informed by performance data and player motivations, each concept is crafted to deliver moments of discovery, humor, and emotional connection. The result is a stream of high-performing campaigns that feel playful, relatable, and unmistakably Monopoly GO!