Bringing the Force to Monopoly GO!

Bringing together the Star Wars and the Monopoly GO! universes, the campaign introduced the IP’s deepest and broadest in-game integration to date, featuring a fully themed board, limited-time mini-games, a special sticker album, and custom cosmetics like tokens, dice, and shields.

The marketing rollout spanned a full-funnel 360° campaign, including trailers, key arts, UA statics and videos, PR images, ASO assets (custom icon, screenshots, and featuring images), social media content, and OOH.

The creative strategy emphasized a journey of mutual discovery, reimagining the franchise’s iconic characters and moments through Monopoly GO!’s playful lens. Narrative and visual development balanced brand consistency with creative ambition, aligning with Lucasfilm’s high standards for authenticity to deliver excitement and cultural resonance for fans of both worlds.