Client Red Bull
Agency Berro Motion
Visual Artist Gustavo Bouyrié
Year 2018

Red Bull Amaphiko Festival '18 took place at Grajaú, a huge district of São Paulo that is culturally abundant but struggles economically. Red Bull Brazil wanted to empower the people, providing structure and guidance for the local community to help bringing ideas to life. In this context I was invited by Berro Motion to craft the look and feel of the campaign to communicate that, emphasizing that simple actions such as looking around, listening to others, having a hands-on attitude and sharing the word can help on building a better place for everybody.