Client Fluid by Fenty
Agency EAT
Graphic Designer Gustavo BouyriĆ©
Creative Director Matheus Trevisan
Project Manager Paula Ramos
Year 2017

Back in 2017, when Techstyle and Rihanna were working together to launch the popstar lingerie brand, the brief was to make it a manifesto on self-confidence, inclusion and empowerment. With the goal of being positioned between fashion editorial and propaganda, this proposal mixes thin and thick forms, and the result is delicate yet strong. The images below include some visual concepts, from packaging to website interface, that were part of this project.

square-brand
bag
signatures
boxes
polaroids
v1_2
site-1
final
site-motion

Selected Projects

HigroundBranding / Graphic Design

Sparrow & SageBranding / Graphic Design

UPROXXBranding / Graphic Design

Fluid by FentyBranding / Graphic Design / Art Direction

VitalBranding / Graphic Design

EA MusicBranding / Graphic Design

Red Bull AmaphikoIllustration / Graphic Design