Client Fluid by Fenty
Graphic Designer Gustavo Bouyrié
Creative Director Matheus Trevisan
Project Manager Paula Ramos
Back in 2017, when Techstyle and Rihanna were working together to launch the popstar lingerie brand, the brief was to make it a manifesto on self-confidence, inclusion and empowerment. With the goal of being positioned between fashion editorial and propaganda, this proposal mixes thin and thick forms, and the result is delicate yet strong. The images below include some visual concepts, from packaging to website interface, that were part of this project.