Client Monopoly GO!
Company Scopely
Role Lead Marketing Artist

The Lead Marketing Artist for Monopoly GO is the main point of reference for all static materials developed for the game, including social media, UA ads, ASO, PR, toolkits for influencers, and the brand style guide. The responsibilities include setting the brand standards and desired look and feel, coordinating and overseeing the production from ideation to final deliverables, and working closely with the Creative Director to ensure alignment between different teams, across video and statics, with the Game Art Director to provide a cohesive experience in-game and across the marketing funnel, and with the Brand team for alignment on the creative strategy.

Production-wise, all the work below has been developed by a team of 3-5 internal designers under my organization, and a variety of external agencies supporting our needs. Thanks to this work and the great in-game experience, Monopoly GO has surpassed all pre-launch expectations and grossed over 2 Billion dollars in revenue in less than a year live, being by far the biggest game on Scopely's portfolio as of today, and the most successful casual game launch to date on the Western Hemisphere.

ASO Featuring

Leading the production of ASO Featuring + LiveOps cards, working with the internal design team and external agencies, in a templatized way to maximize efficiency and make sure the high demand for promotion in the stores is met.

UA New Concepts

Leading the regular creation of new advertising concepts for the game, from the brainstorming sessions to pitching the ideas to the brand team, briefing the creative team, coordinating project pipelines and workload with project managers and producers, overseeing production, and supporting the team on post-production as needed to make sure timelines are respected while quality standards are met.

360 Campaings

Coordinated work among teams working on the trailer, UA ads and ASO to ensure a cohesive experience for potential players across the funnel, the 1 Year Anniversary creative assets are part of a global push to get new users in this important milestone for the brand.

ASO Screenshots

Development of seasonal ASO Screenshots packs on a regular basis, leveraging existing assets and reskinning the live materials to best reflect the LiveOps events happening in-game on each season.