Uproxx claims to report on and shape youth culture for the ‘now generation’. To achieve this brand perception, the news and culture platform needed a new logo and visual expression that was iconic, edgy and fresh. Visuals capable to speaking for themselves, inspired by both street and modern art. The way we approached this challenge at Eat was through a modern and minimalistic typography, mixed with gritty textures and a urban/contemporary application system, ensuring the raw look & feel.

Uproxx claims to report on and shape youth culture for the ‘now generation’. To achieve this brand perception, the news and culture platform needed a new logo and visual expression that was iconic, edgy and fresh. Visuals capable to speaking for themselves, inspired by both street and modern art. The way we approached this challenge at Eat was through a modern and minimalistic typography, mixed with gritty textures and a urban/contemporary application system, ensuring the raw look & feel.

Uproxx claims to report on and shape youth culture for the ‘now generation’. To achieve this brand perception, the news and culture platform needed a new logo and visual expression that was iconic, edgy and fresh. Visuals capable to speaking for themselves, inspired by both street and modern art. The way we approached this challenge at Eat was through a modern and minimalistic typography, mixed with gritty textures and a urban/contemporary application system, ensuring the raw look & feel.

Uproxx claims to report on and shape youth culture for the ‘now generation’. To achieve this brand perception, the news and culture platform needed a new logo and visual expression that was iconic, edgy and fresh. Visuals capable to speaking for themselves, inspired by both street and modern art. The way we approached this challenge at Eat was through a modern and minimalistic typography, mixed with gritty textures and a urban/contemporary application system, ensuring the raw look & feel.

Uproxx claims to report on and shape youth culture for the ‘now generation’. To achieve this brand perception, the news and culture platform needed a new logo and visual expression that was iconic, edgy and fresh. Visuals capable to speaking for themselves, inspired by both street and modern art. The way we approached this challenge at Eat was through a modern and minimalistic typography, mixed with gritty textures and a urban/contemporary application system, ensuring the raw look & feel.

mocks-site
slides
mood-1080×1080
03-apparel
signage-1080×1080
avatars
cards

Selected Projects

Red Bull AmaphikoIllustration / Graphic Design

Fluid by FentyBranding / Graphic Design / Art Direction

Red Bull CupsIllustration / Graphic Design

EA MusicBranding / Graphic Design

Sparrow & SageBranding / Graphic Design

VitalBranding / Graphic Design

UPROXXBranding / Graphic Design