Client UPROXX
Agency EAT
Graphic Designer Gustavo Bouyrié
Creative Director Matheus Trevisan
Project Manager Genaro Amaral
Year 2017

Back in 2017, UPROXX claimed to report on and shape youth culture for the ‘now generation’. So the news and culture platform felt they needed a new logo and visual expression that was iconic, edgy and fresh to achieve this brand perception. The way we approached this challenge at Eat was through a mix of timeless typography, distressed textures and a streetstyle/artsy application system.