The big idea behind Vital is their device — the Vital Moto Mod — that enables people to measure critical vital signs as heart rate, respiratory rate, blood pressure and core body temperature, and can be simply operated through an App on their phone.

It was clear from the beginning that we needed this brand to look warm and welcoming, yet innovative and trustworthy, in order to be relevant for sport practitioners focused on their wellness, as well as doctors or even patients dealing with chronic diseases. So we pursued visuals that spoke to the healthcare industry (clinics and ambulatories) and at the same time to regular people.

The big idea behind Vital is their device — the Vital Moto Mod — that enables people to measure critical vital signs as heart rate, respiratory rate, blood pressure and core body temperature, and can be simply operated through an App on their phone.

It was clear from the beginning that we needed this brand to look warm and welcoming, yet innovative and trustworthy, in order to be relevant for sport practitioners focused on their wellness, as well as doctors or even patients dealing with chronic diseases. So we pursued visuals that spoke to the healthcare industry (clinics and ambulatories) and at the same time to regular people.

The solution I’ve found to bring all these concepts together was to mimic a vital sign measurement on a computer screen — the profesional approach — but making it smooth, with rounded corners and bright colors — to make it look like an asset you WANT to use, and not one you NEED to.

The idea was also to play with the waves ending up in the V for Vital, giving the movement this innovative product needed to stand out in an all-white-always-serious industry.

The solution I’ve found to bring all these concepts together was to mimic a vital sign measurement on a computer screen — the profesional approach — but making it smooth, with rounded corners and bright colors — to make it look like an asset you WANT to use, and not one you NEED to.

The idea was also to play with the waves ending up in the V for Vital, giving the movement this innovative product needed to stand out in an all-white-always-serious industry.

The craziest part about this project is that it went by super quick and the brand was approved — with just a couple of minor tweaks on the color scheme — a day after we presented the first round of sketches. So we were also able to move forward and develop the pitching decks, illustrations of usage environments, video assets for product showcases and so on, besides helping them with the App screens.

The craziest part about this project is that it went by super quick and the brand was approved — with just a couple of minor tweaks on the color scheme — a day after we presented the first round of sketches. So we were also able to move forward and develop the pitching decks, illustrations of usage environments, video assets for product showcases and so on, besides helping them with the App screens.