Unleashing Marvel Superpowers in Monopoly GO!

In the first-ever Monopoly GO! IP collaboration, iconic characters from across the Marvel multiverse, from Iron Man and Hulk to Spider-Man and Storm, joined Mr. Monopoly and friends in a limited-time experience designed to captivate fans of both worlds. The partnership featured a special sticker album, themed mini-games, and unique cosmetics like dice, shields, and tokens.

The global rollout spanned a 360° campaign, including trailers, key arts, UA ads (videos and statics), ASO assets (screenshots and featuring images), PR images, and social content.

Conceptually, the campaign explored the intersection of action-packed storytelling and humor, highlighting each hero’s superpowers and unique personality traits through the playful lens of Monopoly GO! The result marked a major milestone in the game’s growing global presence, and an absolute success in performance across marketing metrics.