Revealing New Features & Seasonal Content

Limited-time mechanics and seasonal content beyond the core loop play a crucial role in live games, keeping the player experience fresh and engaging. Live events like Racers, Treasures, Partners, Adventure Club, and Fortune Flip have helped sustain the global success of Monopoly GO!

To support these initiatives, Gustavo leads the development of marketing assets across ASO and social channels, including custom key arts, featuring images, and promotional visuals, pursuing the right balance between streamlined production and creative impact.

Each design follows a clear set of guidelines that ensure consistency across formats and events, while allowing enough flexibility to adapt tone, narrative, and theme. The result is a steady flow of creative assets driving in-app engagement, maximizing store visibility, and supporting both player retention and acquisition through compelling visual storytelling.