Based in Barcelona, Gustavo is currently Senior Lead Marketing Artist at Scopely, leading the development of all static marketing assets, and supporting the video production team, brand positioning initiatives, and 360º campaign conceptualization and execution for Monopoly GO!, from pre-launch to its rise as a global phenomenon.

Playing a key role in shaping the creative vision, and orchestrating and overseeing every stage of statics production through delivery, his current scope includes both brand guidelines and final assets across evergreen content, new features, seasonal campaigns, and 360° campaigns for high-profile IP collaborations with brands like Marvel and Star Wars. His work spans a wide range of channels and formats, including social media, UA, ASO, PR, OOH, and key art.

Monopoly GO! × Star Wars

Art Direction, Production Coordination (statics)

Monopoly GO! × Marvel

Art Direction, Production Coordination (statics)

LiveOps

Art Direction, Production Coordination (statics)

Evergreen

Art Direction, Production Coordination (statics)

Gustavo’s creative leadership has been instrumental in shaping Monopoly GO!’s ongoing marketing presence, contributing directly to its cultural relevance and commercial success: the most successful casual game launch in Western history; the fastest mobile game ever to surpass US$5 billion in revenue (in under two years) as of May 2025; 150M+ downloads as of June 2024; 10 million daily active players as of May 2025; and Google Play’s 2023 “Best Pick Up and Play” award for casual games.

This success played a crucial role in positioning Scopely as the #1 Mobile Game Maker (PocketGamer.biz, 2024), the #1 mobile games publisher in the U.S., and among TIME’s 100 Most Influential Companies for two consecutive years (2024 and 2025).