Sports Heritage Meets Festival Culture at Coachella

Visual identity for Adidas Sport Club, a brand activation at Coachella designed to strengthen the cultural relevance of Adidas’ sports heritage within the festival’s arts and music scene.

Responsible for the creative direction, Gustavo led the visual research and development, guiding the team of visual artists throughout the process. His role focused on bringing to life a creative vision that connected the past with the present.

Blending classic with contemporary, the visual language drew from Adidas Originals’ retro aesthetic, mixing archival sports photography with brutalist graphics, with an added delicate flair through the color palette. The system extended across all promotional and experiential materials for the activation.