Designing a Spectrum-First Brand Identity

Visual identity concept for Fluid by Fenty, a lingerie line by Rihanna and TechStyle built on the premise that beauty is infinite and every shade matters.

The visual direction embraces iridescent, refractive surfaces and subtle color transitions, while intentionally restrained typography allows the materiality to take center stage. Through this interplay of light, color, and minimal form, the design conveys strength in softness and confidence in variation, celebrating the full spectrum of skin tones and affirming that every hue is valid. This vision reflects a brand built not just on presence, but on inclusion.