A Visual Reboot for the Now Generation

Brand refresh for UPROXX, a leading digital media platform covering music, style, and internet culture for the ‘now generation.’ Known for its edgy editorial voice and deep roots in youth culture, the brand needed a visual system that felt bold and current.

The solution combined timeless typography with distressed textures and a street-style-inspired application system, bringing flexibility across digital content and branded materials while distilling some raw creative energy and self-expression.